Our work
Designed around your business.
Not around a template.
A closer look at the thinking, design and decisions behind our work.
Beauty Spot · Established Beauty Salon
A fresh digital home for an established beauty salon.
Beauty Spot had already built a strong reputation through its experience and range of treatments. Its website needed a fresh update to reflect that.
We redesigned the experience from the ground up — creating a cleaner, more distinctive website, reorganising a substantial treatment menu, improving the mobile experience and making it much easier for customers to find the information they need.
The challenge
Plenty to say.
A better way to say it.
Beauty Spot has built a successful local business over many years, but its website no longer reflected the salon it had become.
With a wide range of treatments and a lot of information competing for attention, the challenge was to create something clearer, more distinctive and much easier to use — without losing the personality of the business behind it.
The approach
Make the complicated
feel simple.
- 01
Clearer structure
A large treatment range reorganised into clear, logical sections, helping customers get to the information they need without having to hunt for it.
- 02
Designed for real browsing
Prices, treatment times and useful details presented in a way that's easy to scan and navigate — whether someone is browsing on a phone or a larger screen.
- 03
Distinctly Beauty Spot
Colour, typography, imagery and personality brought together to create a website that feels unmistakably Beauty Spot — rather than another beauty salon dropped into a template.
The result
A website that feels
more like Beauty Spot.
The finished website gives Beauty Spot a clearer, more distinctive digital home, while making it much easier for customers to explore everything the salon has to offer.
From treatment browsing to the mobile experience, every part of the website has been designed around the business, its personality and the people using it.
Visit Beauty SpotYour business has come a long way. Your website should probably catch up.
If that sounds familiar, let's have a chat.